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Key Account Management

Next programme starts
5 Mar 2024
Module Location
Registration deadline
8 Feb 2024

Programme overview

The Key Account Management programme is designed to equip Key Account Managers with the essential tools, knowledge, and confidence to excel in their roles. It focuses on developing and strengthening your approach when working with key customers, fostering efficiency, and building confidence. 

Through hands-on practical experience, you will have the opportunity to navigate real-world scenarios and case studies, honing your skills and problem-solving abilities. By the end of the programme, you'll create a concrete action plan ready for immediate implementation in your daily work, ensuring a more effective and impactful Key Account Management strategy. 

Join us and elevate your client relationships while advancing your career to new heights.

Programme content

5 Mar 2024
Key Account Management model and role (9:00-12:00)
6 Mar 2024
Customer relations and value (9:00-12:00)
19 Mar 2024
Potential and development areas (9:00-12:00)
20 Mar 2024
To lead and develop in your role as Key Account Manager (9:00-12:00)

Who the programme is for

The programme is for you who work as a Sales Manager, Key Account Manager, or Business Area Manager and you work with the company´s strategically most valuable customers.

Benefits & value

  • Increase sales and meet revenue targets by leveraging the relationships and strategies developed within Key Account Management.
  • Get tools to implement a strategic approach to sales, which can improve the overall direction of the sales team.
  • Learn to use frameworks for building strong, long-term relationships with your key customers.
  • Allocate resources, such as time and marketing budgets, based on key account priorities

Price & place

The programme fee is 1 090 € (+ VAT) per participant and the programme is held online.

Contact us for
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