Programme overview
The Key Account Management Excellence programme is designed to equip Key Account Managers with the essential tools, knowledge, and confidence to excel in their roles. It focuses on developing and strengthening your approach when working with key customers, fostering efficiency, and building confidence.
Through hands-on practical experience, you will have the opportunity to navigate real-world scenarios and case studies, honing your skills and problem-solving abilities. By the end of the programme, you'll create a concrete action plan ready for immediate implementation in your daily work, ensuring a more effective and impactful Key Account Management strategy.
Join us and elevate your client relationships while advancing your career to new heights.
Programme content
Programme content
Key Account Management model and role
Customer relations and value
Potential and development areas
To lead and develop in your role as Key Account Manager
Who the programme is for
The programme is for you who work as a Sales Manager, Key Account Manager, or Business Area Manager and you work with the company´s strategically most valuable customers.
Benefits & value
- Increase sales and meet revenue targets by leveraging the relationships and strategies developed within Key Account Management.
- Get tools to implement a strategic approach to sales, which can improve the overall direction of the sales team.
- Learn to use frameworks for building strong, long-term relationships with your key customers.
- Allocate resources, such as time and marketing budgets, based on key account priorities
Price & place
The programme fee is 1 090 € (+ VAT) per participant.
The Programme is held online.