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MBA Highlights on Commercial Competence

MBA Highlights on Commercial Competence empowers you to lead with commercial clarity, ignite market innovation, and build business models fit for the future. Master the tools to turn customer insight into action, sell with strategic impact, and drive financial decisions that make your business thrive.

KEKSI STK Hanken SSE neuvotteluhuone 82943 Low Res

Programme start

03 March 2026

03.3.2026

Module location

Helsinki

Investment

5250 € + VAT (4500 € + VAT until 31.11.2025)

Language

English

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Programme overview

The MBA Highlights on Commercial Competence programme equips leaders with the mindset and capabilities needed to succeed in today’s dynamic, value-driven markets. You’ll explore how to sense and seize market opportunities, drive customer-centered innovation, and build sustainable business models that align purpose with performance. From value-based sales to financial fluency, this programme brings together the essential elements of commercial excellence. You’ll walk away ready to lead with impact—combining strategic insight, innovative thinking and commercial confidence to renew your organisation from the inside out.

Programme schedule

3 March 2026

Module 1: Market centricity

4 March 2026

Module 2: Market-driven innovation

21 April 2026

Module 3: Sustainable business models

22 April 2026

Module 4: Value-based selling

20 May 2026

Module 5: Business financials

Right programme for you?

The programme is for executives, managers and experts - who want to make sure they work with the latest in management and leadership tools. Ideally with a minimum of three years of work experience and at least one year of leadership experience. High proficiency in English and at least a Bachelor’s degree or equivalent is also required.

Benefits for professionals

Sharpen your commercial competence and expand your strategic thinking – grow your skillset and unlock new career opportunities
Gain fresh perspectives from a cross-sector cohort – explore new ways of thinking alongside professionals from varied industries, roles, and business models
Flexible, low-threshold way to boost your business acumen – perfect when time is limited but impact matters.
A smart stepping stone towards an Executive MBA – gain credits now and transfer your study days seamlessly into the full Hanken EMBA when the timing suits you

Benefits for organisations

Access to a dynamic, cross-industry talent network – bring new ideas, contacts and insights into your business from diverse sectors
Companies benefit from employees bringing increased value to the business and strengthened strategic decision-making and leadership skills
New ways of thinking, as well as tools and techniques for business growth
Immediate application of learning – participants bring back practical tools and insights they can apply straight away, driving value from day one.

My MBA Highlights Journey

Hear Marcus Reijonen's thoughts on why the MBA Highlights is an insightful experience.

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Faculty

Oskar Korkman

Professor, independent consultant, author, and researcher

Orren Shalit

SIT Facilitator, Lecturer and Teacher for International Business Schools

Salla Laasonen

Academic Director

Paul Viio

Ph.D. Sales management expert, keynote speaker, sales trainer and a business advisor

Dennis Sundvik

Assosiate professor, accounting

What participants are saying

Each module of the programme brings new knowledge and insights. Also, the opportunity to discuss the learnings with the other participants and how they would apply the insights into their contexts was really valuable for me. The exchange of experiences showed me how the problems I face on a daily basis are similar to the problems in totally different businesses. I would recommend the programme for both executives and young professionals. The opportunity to network and get perspectives from the other participants and learn from each other is a great joy.

Paulo Aguiar

Vice President, Wood Handling and Pulp drying business

Valmet

The programme offered real-time perspectives and tools on how to navigate during and post these unprecedented times of Covid-19. A wider contextual reflection and group work with other students offered valuable external perspectives during every module. Having digital and marketing lenses on my day-to-day work, I really liked the comprehensive and holistic approach of the programme, covering the core functions and perspective of a modern business. During every module, I was able to draw concrete ideas and tools to apply to my daily work – on both operational and strategic level. I highly recommend MBA Highlights to everyone who wishes to challenge her/his thinking, get inspired by excellent teachers and expand ones toolbox with modern solutions.

Tomi Sirén

Head of Digital and Technological Innovation

Arla

I got new tools to develop our companys creative process as well as tools to understand customers and employees needs in a better way. Also, self-management and the methods of positive psychology gave me many practical improvement tools. I can definitely recommend the programme for every business leader who wants to improve her/his skills in modern business management and leadership.

Timo Sairanen

Director, HR & Legal

SOL Palvelut

FAQ about MBA Highlights

Can I register for individual modules? Absolutely.

You can register for individual modules that align with your current development needs. It’s a flexible way to focus on the topics most relevant to you right now—while keeping the door open to complete more modules or the full programme later, if you choose.

The price for individual modules is 1500 €

Do these modules count towards the Hanken EMBA? Yes.

MBA Highlights on Commercial Competence provides an ideal basis towards studying in the Hanken EMBA programme, as the study days are transferable into the full 2-year Hanken EMBA programme, if this is done within four years.

Can I add coaching as a part of my MBA Highlights programme? Of course.

For a combined learning experience, we warmly recommend combining coaching with your MBA Highlights programme. The focus of coaching is to help you identify your unique strengths and apply them more deliberately in your leadership.

Pair the tracks to balance commerce and strategy

Commercial Competence (spring) is 5 modules focused on market understanding, revenue drivers and financial literacy. Pair it with Strategic Leadership (autumn) to learn how to lead with insight and courage. Combine both to complete the 10 modules for MBA Highlights graduation.

Check out Strategic Leadership