Programme overview
The programme emphasizes the following themes:
- Contemporary disruptions and how you can make them into business opportunities
- Implications of digital technologies on business models and what capabilities your firm or unit needs to build to be successful going forward
- An overview of digital strategy and how you can engage with your customers to develop your offerings
- How to use data and analytics to make better decisions
- How your organization can work in new ways and what new leadership skills will be important moving forward
Who the programme is for
Programme participants are usually managers with profit and loss responsibility or unit managers, e.g., marketing, sales, and operations and specialists with business development, digitalization, or innovation responsibilities. The participants, as a group, become reliable resources that can encourage each other in their journeys and surprise each other in many unforeseen yet beneficial ways – during and after their programme experience