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Any company wanting to win business needs to stand out and offer more than just products. Mainly focusing on what you do or what products you provide in your communication diminishes the chances of success and can result in not being competitive enough. As a result, you may see other companies winning the business that you want. The problem, in simple terms, is that potential customers are aware of you, but too few get excited.
One key ingredient to turn this situation around is a dynamic change in how you approach the market and key stakeholders. In short, you need to think big, focus, develop and lead a purpose-led organisation that sparks the interest in customers, partners and employees based on an outside-in view. You should turn your costs into investments that drive your corporate position and value.
Brand X gives you the tools to align the organisation, bridge short- and long-term perspectives, and identify and execute relevant quick fixes while building a platform for long-term commercial success.
Brand X is a unique journey that includes
You get an expert view, the tools and a roadmap tailored to your specific needs based on academic research and commercial experience. Our mission is to support you in creating an outside-in driven purpose that aligns your company's business- and marketing strategy and organisation for long-term commercial success.
The main themes in Brand X are short-term change, defining the reason to believe, creating the platform for success and defining the market strategy.
The programme is for CEOs, CSOs, CDOs, CDMOs and CMOs who have a passion for improving the customer-centricity of companies and building a meaningful brand with long-term business impact.
The group of companies that take part is structured to exclude direct competitors and deep benchmarking by the participants is organised behind a joint NDA.
If you want to be mission-critical, you should start by looking in the mirror. You should be able to present how your activities, with numbers, will impact your companys market position…
The programme has really highlighted key tasks, how to bring commercial benefits to the company, how to win over the stakeholders and how to be relevant to consumers.
I loved the whole programme experience! The best thing was that it really clarified our thoughts on why we exist as a brand and how we should work to reach our common goals. In our case, it was a big help to understand the power of teamwork across different business areas. The whole programme is easy to understand and implement thanks to very clear and inspiring presentations, speakers and templates that we can use.
Good hands-on marketing frameworks and very high quality cases.
Good kick-start for important processes that we need to work much more on outside of this forum.
Rewarding - thought provoking - useful – practical
The content was very relevant as we connected it to on-going work in our organisation.