Brand X

Brand X gives you the tools to align the organisation, bridge short- and long-term perspectives, and identify and execute relevant quick fixes while building a platform for long-term commercial success.

Module location

Stockholm

Helsinki

Language

English

Brand X is a unique journey that includes

A company-specific current state audit for quick wins and development areas and signed off by management to secure a joint agreement on improvement areas. The audit gives you a second opinion for actual awareness and understanding of the "health" of your commercial strategy. It raises development issues based on an outside-in customer-centric approach.

A charted way forward makes the commercial function mission-critical and answers to how you will drive and improve the value of your organisation and how you will organise to reach these actions.

Insights and support from the team, fuelled by the latest research and thought leaders in building the blueprint for commercial success you always wished you had.

Who the programme is for

The programme is for CEOs, CSOs, CDOs, CDMOs and CMOs who have a passion for improving the customer-centricity of companies and building a meaningful brand with long-term business impact. The group of companies that take part is structured to exclude direct competitors and deep benchmarking by the participants is organised behind a joint NDA.

Benefits & value

To acquire capabilities to redefine the concept of marketing as the deserved strategic driver for growth
To find the tools and methods to make marketing mission-critical and investments measurable
To recognise quick wins and define long-term development initiatives to create and secure long-term success
To get insights from leading Nordic experts to help you build an outside view
To understand what successful companies do and how they operate
To work on concrete change initiatives in your company

Faculty

Erik Modig

Speaker, author and researcher

What they are saying

I loved the whole programme experience! The best thing was that it really clarified our thoughts on why we exist as a brand and how we should work to reach our common goals. In our case, it was a big help to understand the power of teamwork across different business areas. The whole programme is easy to understand and implement thanks to very clear and inspiring presentations, speakers and templates that we can use.

Brand Experience Manager

Consumer Brand company

If you want to be mission-critical, you should start by looking in the mirror. You should be able to present how your activities, with numbers, will impact your companys market position…

VP Brand & Marketing

Airline

Good kick-start for important processes that we need to work much more on outside of this forum.

Contact us for more information

You can reach out to us using the adjacent form.

Alternatively, feel free to contact Marc directly.

Marc Hinnenberg

CEO

+358 40 515 7710 marc.hinnenberg(a)hankensse.fi

Development programmes & Hanken EMBA

Customised solutions

Outplacement and transition security services

About us

Get to know our team

Come join our growing team of super stars

Media and press

News

Brain candy

Customer stories

Our blog