Tarjoamme ohjelmia, jotka sopivat kokeneiden johtajien ja asiantuntijoiden tarpeisiin.
Coaching on tavoitteellinen, ratkaisukeskeinen kehitysprosessi konkreettisen muutoksen aikaansaamiseksi.
Lue lisää meistä ja visiostamme.
Tutustu Hanken & SSE Executive Education tiimiin.
Liity kasvavaan tiimiimme.
Tuoreimmat uutiset Hanken & SSE Executive Educationilta
Työkaluja ja harjoituksia kehitykseen ja uudistumiseen.
Lue mitä asiakkaamme sanovat kanssamme työskentelystä.
Lue tuoreimmat sisällöt teemoista kuten johtajuus, strategiatyö, rahoitus, kompetenssit, ura, sopeutustilanteet, HR.
Any company wanting to win business needs to stand out and offer more than just products. Mainly focusing on what you do or what products you offer in your communication, diminishes the chances of your success. This can result in not being competitive and as a result, you will see other companies winning business that you want.
The problem, in simple terms, is that potential customers are aware of you but too few get excited.
One key ingredient to turn this situation around is a dynamic change in the way you approach the market and key stakeholders. In short, you need to think big, focus, develop and lead a purpose-led organisation that sparks the interest in customers, partners and employees based on an outside-in view. You need to turn your costs into investments that drive your corporate position and value.
Brand X gives you the tools to align the organisation and bridge short- and long-term perspectives; identify and execute relevant quick-fixes while building a platform for long-term commercial success.
Brand X is a unique journey that includes
You get an expert view, the tools and a roadmap tailored to your specific needs based on academic research and commercial experience. Our mission is to support you in creating an outside-in driven purpose that aligns your company's business- and marketing strategy and organisation for long-term commercial success.
The main themes in Brand X are short-term change, defining the reason to believe, creating the platform for success and defining the market strategy.
How well is your company purpose defined and followed?How well do you use the brand and marketing to motivate employees internally?
How well have you analysed your customers and done a segmentation analysis?
How well have you defined your KPIs and how you will reach your targets?
How well have you defined your brand identity and positioning? How well is it visible to the customer?
The programme is for CEOs, CSOs, CDOs, CDMOs and CMOs who have a passion for improving the customer-centricity of companies and building a meaningful brand with long-term business impact.
The group of companies that take part is structured to exclude direct competitors and deep benchmarking by the participants is organised behind a joint NDA.