In this video, Mari Tasanto, Growth Area Director at Hanken & SSE Executive Education, explains why traditional approaches to strategy no longer work in a world of constant change. She introduces the idea of future-making — a way of turning strategy into daily action by building it together across the organisation. Based on insights from the Strategic Renewal study, the video outlines how organisations can strengthen strategic readiness by focusing on capabilities, co-creation and continuous renewal.
In today’s environment, organisations are navigating constant change with limited predictability. This means strategy can no longer be treated as a fixed plan updated every few years, but as an ongoing process of learning, adaptation and renewal.
The Strategic Renewal 2025 study highlights a shift from traditional, top-down strategic planning towards future-making — a participatory approach where the future is shaped through action, dialogue and reflection. Instead of trying to predict what lies ahead, future-ready organisations focus on building the capabilities needed to shape their future and turn new opportunities into action.
Strategy comes alive through co-creation
When people from different functions and levels are involved in defining strategic capabilities, strategy stops being an abstract direction. It becomes something people understand, share and use in their everyday work. This shared ownership strengthens alignment and helps close the gap between strategic intent and daily action.
Successful strategic renewal also requires balancing two ways of thinking. Managerial thinking brings structure, clarity and focus, while entrepreneurial thinking encourages experimentation, adaptability and new ideas. Together, these mindsets help organisations renew continuously — without losing sight of everyday performance.
When strategy is built around capabilities and people are involved in shaping the future together, organisations become better prepared for change and renewal becomes part of how they work every day.
Download the Strategic Renewal 2025 study to explore the research insights.