13 Dec 2022

Hanken & SSE Executive Education extends its lifecycle reach and partners with Gubbe to share meaningful time and joy with the elderly

Hanken & SSE Executive Education extends its lifecycle reach and partners with Gubbe to share meaningful time and joy with the elderly

The collaboration starting in December, aims to reduce the loneliness that older people experience and, at the same time, offer employment opportunities to young people.

Gubbe is a new type of non-medical elderly service that keeps the elderly active, helps with everyday chores and provides security for the entire family of the older person. The young people act as a friend, a Gubbe, for lonely elderly and visit and support them weekly, sometimes just by being present, listening and talking. At the same time, young people are offered contact with working life and meaningful work, and so making it possible to prevent youth unemployment on a practical level.

"Our impact extends from the young students through our owner schools and trainee programme to our support of organisations and individuals in their work and career. And now, through the partnership with Gubbe, we can support also older people. The elderly have given us so much and influenced our society, but many are lonely today, which is why it is important to support them with a happy and active retirement", says Marc Hinnenberg, CEO at Hanken & SSE Executive Education.

Read more about Gubbe >

About Gubbe

Gubbe is the best solution for finding help & companionship for your elderly loved one. The platform connects students to elderly who need help with housework, staying active, transportation, technology lessons and more.

Mission #1: Help elderly people to live a longer, happier and more active life.

Mission #2: Create meaningful jobs for young people to prevent social exclusion.

Peace of mind: Relatives struggle with not having enough time to help their elderly loved ones. Gubbe offers safety & peace of mind for the whole family.

About Hanken & SSE Executive Education

Hanken & SSE Executive Education transforms academic research and the latest business insight into impact in practice to accelerate the growth and renewal of people and organisations. We offer top-quality development solutions to leaders, management teams, teams and experts worldwide. Our HRM Partners career lifecycle solutions support and coach organisations and individuals in workforce adjustment and change situations. ​We are owned by Hanken and Stockholm School of Economics (SSE) and are ranked by the Financial Times as the #1 executive education provider in Northern Europe and #15 worldwide as part of SSE.

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Image for Marléne Fransila
Marléne Fransila
Head of Marketing & Communication,
Currently on leave
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