At Paf Group, the importance of leadership has long been recognised – not merely as a principle, but as a tangible competitive advantage in everyday work. In an international, technology-driven organisation, there was a clear ambition to ensure that managers not only possess strong leadership capabilities but also share a common direction and confidence in leading people through constant change.
Early on, Paf recognised that in a fast-changing environment, leadership itself needs a shared direction. While leadership competence was already strong, change raised an important question: how can a common view and approach to leadership be created across the organisation – so that leadership feels consistent and genuinely supports everyday work in all teams?
“We are an international technology company with a strong expert culture. Leadership plays a decisive role for us, which is why we felt a clear need to strengthen a shared leadership language and direction.”
Malin Frantzen-Engblom, Head of HR at Paf Group.
Leading change – both operationally and strategically – was seen as one of the most demanding aspects of managerial work. At the same time, it was clear that leadership cannot be developed through isolated actions or one-off training programmes. This insight marked the beginning of the collaboration with Hanken & SSE Executive Education – a partnership characterised from the outset by openness, trust and mutual respect.
The solution: a tailored programme for all managers
Paf chose a holistic approach to leadership development. All managers took part, and still take part, in a shared programme, designed in close collaboration with Hanken & SSE. The programme was firmly rooted in Paf’s own strategy, values and real-life leadership situations, ensuring that it supports managers in their day-to-day work.
When selecting a partner, Paf placed particular emphasis on three factors: a high academic standard, a strong understanding of the Nordic context, and a genuine interest in Paf’s business and culture.
“Hanken & SSE did not arrive with a ready-made model. The programme was truly built around our needs. That created trust from the very beginning, which is crucial in a collaboration like this. We have appreciated that the workshops are grounded in research, not opinions. The broad faculty also made it possible to select the right facilitators for us. And importantly, the whole programme is genuinely modern and evolves with the times.”
Malin Frantzen-EngblomFrom individual leaders to a shared leadership culture
Investing in leaders cannot remain a principle, it must be visible in practice. Through the programme, this thinking has become more consciously articulated in Paf Group’s everyday actions.
At the same time, the programme has helped establish a clearer, shared leadership language and framework across Paf Group, one that all managers now share. The network between managers has also strengthened across organisational boundaries.
As a result, leadership has become more consistent — and at the same time more equitable and predictable. The shared framework and peer support have increased managers’ confidence, particularly in times of change, when leadership demands are at their highest.
“What matters most is that all managers now share the same frame of reference. It provides direction and a sense of security, and strengthens our leadership culture as a whole.”
A shared foundation for leadership helps Paf build a future where business success, responsibility and values go hand in hand. The partnership with Hanken & SSE has ensured that leadership development has not remained a standalone programme but has become an integral part of Paf’s everyday operations and long-term direction. The collaboration continues and evolves in line with Paf’s changing needs and operating environment.
About Paf Group
Paf Group is a Nordic gaming company founded in Åland in 1966. The company’s mission is to generate funds for the benefit of society, and it is known as a forerunner in responsible gaming and sustainable business development.