Close your commercial capability gap

Every company has an X — the missing piece standing between today’s performance and tomorrow’s commercial success. What is your X?

Commercial x for success

The growth gap we can’t ignore

Finnish companies are lagging behind the global market. According to a recent article by McKinsey & Company, the annual revenue growth of large companies has been 3% in the Finnish market versus 8% globally (2013–2023).


Key growth barriers we've identified:


  • Growth gap: untapped R&D commercialisation, few acquisitions
  • Commercial gap: misalignment, fragmented operations
  • Culture gap: outdated corporate culture, fear of risk

The outcome? Weaker returns for shareholders, investors and society.


The challenge is to ensure commercial operations push strategy into action and growth.


And having the courage to do it.




Introducing: Commercial X for Success

Commercial X for Success is a joint exploration to align your commercial capabilities for growth.


When does it make sense to join?


  • Your strategy needs to be bridged to daily operations
  • The market has changed
  • You need to align sales, marketing, and commercial operations
  • You want to organise for growth

Steps to closing your commercial X

Assessment of your commercial capabilities (fall 2025)
  • A fresh, outside-in perspective on your current commercial activities—revealing how well they truly align with market realities.
  • Discover the key development areas that will move you forward with purpose and impact

Areas of assessment: strategic market capabilities, sales and customer management, brand and marketing capabilities, offering development and innovation, organisational alignment

Engaging programme for participating companies (spring 2026)

Academic insights together with participants from non-competing companies.

  • Commercial capabilities and strategy. A clear, company-specific roadmap that pinpoints your most pressing challenges and unlocks immediate, strategic action. You'll gain clarity on what makes you mission-critical—and how to channel that insight to drive commercial success across the organisation.
  • Market centricity and growth drivers. Tools and clarity to align your commercial activities with your strategy—ensuring every move supports your organisation’s position and long-term competitiveness. You’ll uncover your real market strengths and how to stay relevant to the customers who matter most.
  • Value and offering development. Sharper understanding of your customers and market needs—plus the tools to design minimum viable solutions and business models that actually fit. You'll craft compelling stories that set you apart and resonate deeply. You'll also map the internal and external stakeholders critical to making it all happen.
Organisation and action roadmap (spring 2026)
  • A clear view on how to organise yourself and your team for lasting success
  • A practical annual clock to guide your commercial activities (from planning to execution and follow-up)
  • A focused action plan that balances quick wins with long-term development initiatives—and closes the X
Investment

The investment of 49 500 € (+VAT) covers up to 5 participants per participating company.

Option: A custom programme for your company, an approx. investment of 170 000 € (+ VAT) covers 15-20 participants.

The inspirators behind the X

Image of Oskar Korkman
Oskar Korkman
Professor, independent consultant, author, and researcher
Image of Pekka Helle
Pekka Helle
Speaker, corporate advisor and executive educator
Image of Erik Modig
Erik Modig
Speaker, author and researcher
Image of Suvi Nenonen
Suvi Nenonen
Professor, Stockholm School of Economics


How do you align your strategy with your everyday operations?


Are you getting the full profitability from your offering?

How do you ensure that you are a market leader in your customer's minds?


In Commercial X, you'll get the answers to these questions.


Join Commercial X for Success

To discuss if your company would fit the programme, contact Marc directly or use the form to reach our team. We would love to see how we can fit the programme to your needs.
Image of Marc Hinnenberg
Marc Hinnenberg
CEO
+358 40 515 7710 marc.hinnenberg(a)hankensse.fi