The Excellence in Customer Experience Program focuses on strengthening key capabilities of companies for creating and delivering luxury concepts and premium products and services. The program develops excellence in customer experience as a competitive advantage throughout the premium value chain.

The program combines luxury sector expertise with direct impact on growth, participating businesses are also equipped with tools to support them to succeed in international markets. The program intends to create a new Finnish growth cluster in the Nordic luxury market.

The 2017 program is structured over 9 days with 4 modules in total. The module locations are in Monaco, Helsinki and Stockholm.

The themes within the modules focus on pricing strategy and business models, luxury management, marketing and branding as well as distribution and digitalization. The program contains interventions designed to stimulate reflection and actions.

The Excellence in Customer Experience Program is executed as a consortium of 7-10 different non-competing companies to create a valuable learning experience.

During the program the participating companies also work on company specific development projects.

Peter Zashev

Peter Zashev is a Program Director at Hanken & SSE Executive Education and an Adjunct Professor at the Saint Petersburg State University in Russia.

Peter has more than 15 years of experience in executive education as a trainer and program director. Peter also has considerable experience as an international consultant working on projects for the private  (international business strategy and marketing) and the public sector (international projects with UNCTAD, the EU and GIZ). Peter’s interests and areas of expertise include international business & entrepreneurship, emerging markets, leadership, change management, business and cross-cultural communications.

Peter speaks Bulgarian, English, Finnish and Russian.

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Program Feedback

  • “The program helped us create a framework and an action plan for developing our business.”

  • “The program was good with a lot of new things to consider. The Hanken & SSE team designed a very interesting program. My expectations were exceeded.”

  • “Good conversations with the whole group of companies taking part. Great to benchmark with other companies.”

  • “The program inspired us to some really good ideas for our business that we now want to action immediately.”