Market opportunities are created by your strategy
SMASH - Strategies for Market Shaping
SMASH is a multi-company development program for executives of companies that want to explore new approaches to achieve organic growth.
The program gives the power to see possibilities for potential market disruption and gives tools for (digital) market shaping. Participating businesses are given a set of tools to frame and shape their markets, to renew business models and create new earning models. Our program directors support and guide the participants in their company-specific market shaping project for growth.
Program Content & Structure
The program is structured over 10 days and 4 modules in total. Module locations are in Shanghai, Silicon Valley and Helsinki.
Associate Professor Suvi Nenonen
Dr. Suvi Nenonen is specialized in market and customer oriented business development. Her current research interests include market and business model innovation, co-creation, solution business development, and customer asset management.
Suvi Nenonen has ten years of experience as a strategy consultant to major European companies in several industries such as financial services, manufacturing, healthcare, construction, utility, telecommunications, fast-moving consumer goods industries, and non-profit organizations.
Dr. Suvi Nenonen is also an experienced speaker in various executive education programs, management team workshops, and academic conferences. She has led several large business development programs ranging from applied research consortium projects to executive education programs.
Professor Kaj Storbacka
Dr. Kaj Storbacka is one of the global forerunners in the field of customer oriented business models and market shaping strategies.
He has over thirty years of experience as strategy consultant to major European and global companies – in finance, media, travel, retail, utility, manufacturing and telecommunications.
Kaj Storbacka has a long background in executive education, running MBA and Executive MBA courses in New Zealand, Finland, Singapore and Shanghai. He is a frequent speaker at seminars for major global corporations, and at leading management development institutions in Europe, Asia and the US.
5 Strategies for Market Shaping
Interested to learn more about market shaping?
Download free white paper written by leading experts on the topic, giving you five strategies to get you started on shaping your market.
Locations: Shanghai, Silicon Valley and Helsinki
Program Type: Multi-Company
Contact our team to find out more.
Who the program is for
The program is suitable for various roles across an organization, such as different levels of commercial and sales management, research & development management, CIOs, Digital and IoT-management, product management, aftermarket management, operations management or account management.
The program is tailored for companies who seek organic growth through the latest strategic market shaping techniques and want to support their growth by shaping their existing market – taking a stale market and making it dynamic and vibrant.
For the best possible effect on your business, we encourage participating businesses to involve three to four participants who represent different functions within the company.
Benefits and value to you and your organization
- Latest insights and frameworks in going beyond disruption into shaping your market enabling you to drive the transformation
- Digitalization expertise from a spectrum of business cases and global top players like IBM and Apple
- A competitive advantage giving you the tools to create new business models based on the latest and yet unpublished research
- Build a strong network of peers to exchange ideas with and benchmark against
Contact Our Team
Need help with selecting the best learning experience?
Contact our team to learn more about SMASH
+358 400 419 987
+358 400 240 946