What is SMASH? SMASH stands for strategies for market shaping. It is a multi-company development program for executives of companies that want to learn and experiment with new approaches to achieve organic growth even in a mature market.
The program gives the power to see possibilities to potential market disruption, it lowers the risk of failure and gives tools for (digital) market shaping.
Participating businesses are guided to utilize digitalization to renew business models and create new earning models. The program gives companies the opportunity to enhance overall customer experience and enable value creation for customers across channels in modern business ecosystems.